Microsoft Ads Conversion Tracking Service
Are you running Microsoft Ads but unsure how well your campaigns are performing? With Microsoft Ads Conversion Tracking Service, you can easily track how your ads are driving conversions like purchases, sign-ups, and other key actions on your website.
How DoesThe Microsoft Ads (Bing Ads) Conversion Integration Work?
Once you install our software, it will track your session and clicks, collect important IDs and details, and add unique click IDs to your affiliate links. When a sale happens and is reported to our system through an API or Postback, we’ll link that sale to your session and click data and mark it as a ‘Conversion Event’ in your Microsoft Ads account.
Tracking your data happens in two key steps:
Tracking Traffic Data
We track your traffic data using our JavaScript tag, WordPress plugin, or API connection. These tools also update your affiliate links as needed.
Tracking Conversion Data
we track your conversion data through the affiliate networks’ API or Postback system. We either pull sales data from the networks using your API credentials or receive the data automatically through a Postback URL.”
What is Microsoft Ads Conversion Tracking Service?
Microsoft Ads Conversion Tracking is a powerful tool that helps advertisers understand how their campaigns are performing. In simple terms, it allows you to see what happens after a user clicks on your ad — did they make a purchase, sign up for your newsletter, or complete any other desired action?
By setting up conversion tracking, you can monitor user activities that are critical to your business goals. It helps you identify which ads, keywords, and campaigns are driving conversions and which ones need adjustment.
Key Elements of Conversion Tracking
- Conversion Goals: Define what counts as a conversion for your business. It could be a sale, lead, form submission, or even a phone call.
- Conversion Tags: A snippet of code that you place on your website or landing page to track user actions.
- Reporting: Microsoft Ads provides detailed reports that show which campaigns and keywords are delivering the best ROI.
Benefits Of Tracking Affiliate Conversions In Microsoft Ads (Bing Ads) ✍️
Increase ROAS
Using our Microsoft Ads Conversion Tracking Service, you can track your affiliate conversion data in Microsoft Ads, including the ‘Conversion’ and ‘Revenue’ columns. This helps you improve your ROAS (Return on Ad Spend). By adding the ‘Revenue,’ ‘Cost,’ and ‘Return on Ad Spend’ columns in your Microsoft Ads account, you’ll easily see which campaigns, ad groups, keywords, or ads are making a profit. You can then adjust bids or campaign statuses based on that information.
If you’re just starting with our Microsoft Ads Conversion Tracking Service, it’s important to give it some time to gather data before making any big decisions.
This service also helps you identify campaigns that spend your budget but don’t bring in any revenue, so you can stop those unprofitable campaigns quickly.
By cutting out campaigns that aren’t performing and focusing on those that are, you can increase bids and budgets for the successful ones, lower your ad costs, and boost your revenue. This will improve the overall performance of your Microsoft Ads account.”
Automate Your Bid Adjustments With Microsoft’s Machine Learning
With your affiliate conversion data in Microsoft Ads, you can easily automate your bid adjustments using bidding strategies like ‘Maximize Conversions,’ ‘Target CPA,’ or ‘Target ROAS.’ These options help you get more out of your campaigns by letting Microsoft Ads take care of the bidding process.
When you choose one of these strategies, Microsoft Ads uses machine learning to automatically adjust bids for your keywords and ads. The system’s AI figures out if a user is likely to convert on your website and adjusts your bids to increase the chances of that user clicking through. For users less likely to convert, it lowers your bids, helping you save on ad spend.
Since Bing/Microsoft Ads has access to extensive user data, you can trust their AI to fully optimize your bids and improve your ad campaign performance. With the Microsoft Ads Conversion Tracking Service, you’ll have all the tools to track and refine your campaigns for better results.”
This version simplifies the content, making it easier to understand while integrating the keyword naturally.